The D&é raison d'être
Immerse yourself in our 10-year vision, our core values and the inspiring storytelling that makes our history a valuable asset.
Curious to find out more? Read on to discover our commitment to unity, beauty, dynamics, trust, sustainability and local involvement.
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The D&é raison d'être
What is a raison d'être?
A company's raison d'être is a fundamental statement that defines its existence. It encapsulates the company's mission, values and aspirations, providing a compass for its actions and decisions. The raison d'être reflects the positive impact the company wishes to have on society, its customers, employees and the environment.
Why is it important to have a raison d'être?
- Direction & clarity: A raison d'être provides clear direction and a frame of reference for all strategic decisions. It helps managers and employees understand why the company exists and where it wants to go.
- Motivation & commitment: It inspires and motivates employees by giving meaning to their work. When employees understand and adhere to the company's raison d'être, they are more committed and invested in their daily mission.
- Differentiation: In a competitive market, a distinctive raison d'être can set a company apart from its competitors. It creates a unique and attractive identity for customers, partners and investors.
- Values alignment: A well-articulated raison d'être helps align the company's actions with its core values. This fosters a coherent, authentic corporate culture, where actions and decisions are taken in line with the company's ethical principles.
- Talent attraction: Today's talent seeks to work for companies that have a meaningful mission and a positive impact on society. A strong, inspiring raison d'être helps attract and retain the best talent.
- Societal impact: By having a raison d'être, a company is committed to making a positive contribution to society. This may include sustainability initiatives, community commitments, or ethical business practices.
After many months of work on the subject during our last two team seminars, we are delighted to present you with the "D&é Raison d'être":
"Unite & Reunite: we team up to (re)bring to life exceptional heritage sites, permanently anchored in the heart of nature, to create shared emotions."
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"At Domaines & événements, it took us 1 year: an internal then external questionnaire, two seminars and a summary produced as part of the BPI gas pedal. Quite a long process, but so rewarding that it brought the team closer together and even modified my own vision as an entrepreneur to better integrate that of all stakeholders!" - Nicolas Tommasini, President & CEO of Domaines & événements


